Source Standards

See how Zoiko Social rates the publishers behind animal
news.

We assess publishers against published standards for identity, sourcing, accountability, corrections, editorial practice, and reliability. Ratings are reviewed over time and are separate from article-level evidence and corrections.

Read Animal News
Approved public label
✓
Tier 1 Source Verified
National Wildlife Press Bureau · Effective Aug 12, 2026 ·
Standards v2.3
Registry-owned fields
Rating label, state, effective date, and methodology
version are all server-authoritative — never computed
or renamed on the client.
Inspect further
See the full profile this reader would see for any actively ratedsource.

Approved public ratings, explained

The Zoiko Social News UI currently shows these two public labels. We explain only their approved
definitions here — no undisclosed thresholds or invented tiers.
✓Tier 1 Source Verified
Means: the publisher currently meets our full published standards across identity,
sourcing, corrections, editorial practice, and reliability history.
Does not mean: every article from this publisher is accurate, complete, or beyond
question.
✓Tier 2 Source Verified
Means: the publisher meets our core published standards, with some dimensions
assessed under a more limited evidence set (for example, a newer or more specialized
outlet).
Does not mean: the publisher is less trustworthy in a general sense — context, not size or
resources, drives the distinction.
Under review
No provisional tier is inferred while a review is
open.
Rating updated
Shown with an effective date and a public
note on what changed.
Not currently rated
Never styled as verified — we say so plainly
instead.
Retired / merged
Historical profile preserved with successor
context.

What we evaluate

Six transparent dimensions. No hidden numerical score — just documented standards and evidence.

Identity & accountability

Is the publisher identifiable and accountable?

Evidence: masthead, ownership disclosures, editorial contacts.

Sourcing & attribution

Does reporting show where claims come from?

Evidence: primary documents, named sources, datasets,
citations.

Corrections & accountability

Can material errors be corrected transparently?

Evidence: corrections policy, visible updates, complaint route.

Editorial standards

Are reporting, opinion, and sponsored content
distinguishable?

Evidence: published standards, bylines, sponsorship markers.

Reliability history

Does the source show a sustained, accountable pattern?

Evidence: recorded review findings, error-handling history.

Domain context

Is specialist animal/science/legal coverage handled
responsibly?

Evidence: qualified experts, limitation language, legal status
precision.

How the review lifecycle works

Initial review → approval → publication → monitoring → re-review → change or retirement. Every step is
server-owned and audited.

1
Candidate
Source record +
provenance created.
2
Initial review
Evidence collected per
methodology version.
3
Approval
Authorized role approves
label & effective date.
4
Publication
Registry becomes
authoritative and visible.
5
Monitoring
Substantiated signals
tracked — never popularity.
6
Re-review
Triggered by ownership
change or material signals.
7
Change / retire
New state published with a
change note.

Source profile proof

This is exactly what a reader can inspect for any actively rated source — nothing more, nothing hidden.

National Wildlife Press Bureau
Independent news publisher · United States · English
Tier 1 Source Verified
What this rating means
Currently meets published standards for identity, sourcing, corrections, editorial practice, and
reliability history.
What this rating does not mean
Not a guarantee that every article is accurate, complete, current, or right for a specific decision.
Standards dimension summaries
•Identity & accountability — established masthead and editorial contact
•Sourcing & attribution — consistent use of named, attributable sources
•Corrections — published corrections policy with visible history
Editorial transparency
Reporting, opinion, and sponsored content are labeled separately. Bylines are standard
practice.
Recent cited stories
•Regional wildlife corridor moves to active protection — Evidence: Official document
•Long-term reef monitoring shows mixed recovery signals — Evidence: Peer-reviewed study
Change history
•Aug 12, 2026 — Rating reaffirmed under Standards v2.3
•Jan 4, 2025 — Initial Tier 1 designation under Standards v2.1

Three trust layers — never collapsed into one

A publisher's rating, a story's evidence, and a story's relevance to you are three separate signals. None
stands in for another.

Layer 1

Source rating

You see
Tier label/state, meaning, effective date, methodology
version.
Must not imply
Every article is true; ideological approval; advertiser status.
Layer 2

Story evidence

You see
Evidence-type label, citations/links, correction state.
Must not imply
Evidence type alone determines the publisher's tier.
Layer 3

Relevance

You see
Topic, region, freshness, followed interests.
Must not imply
Popularity or locality increases source trust.

Changes, corrections & challenges

Four separate routes — each with its own queue, permissions, and audit trail.

Report an Inaccuracy

Entry: on a specific story. Steps: select issue → identify claim → add evidence → submit.

Outcome: editorial correction workflow — does not, by itself, change the source rating.

Report profile information

Entry: on a source profile. Steps: choose the factual field → propose a correction → add evidence.

Outcome: profile-fact review — does not automatically challenge the tier.

Request publisher review

Entry: standards or source profile. Steps: identity/authority validation → evidence packet → queue.

Outcome: review state or decision per governance policy.

Challenge a rating

Entry: source profile / decision notice. Steps: identify disputed finding → evidence → conflict check
→ independent review.

Outcome: uphold, change, request more evidence, or close — always audited.

These workflows are never collapsed into one. A story-level correction does not silently become a rating challenge, and a rating challenge is never decided solely by the reviewer being challenged.

Editorial independence

Commercial relationships have zero write authority over source ratings, eligibility, corrections,
methodology, or ranking.

Prohibited rating inputs

None of the following may ever influence a source rating:

✕Ad spend or partnership status
✕Subscription or premium status
✕Story popularity, clicks, likes, shares, or controversy
✕Political or ideological agreement
✕Publisher pressure or threatened withdrawal
✕Unverified anonymous complaints without evidence
Role
Approve/Publish rating
Commercial influence
Editorial Standards Approver
Yes
None
Editorial Standards Reviewer
No*
None
Legal / Policy Reviewer
Policy scope only
None
Publisher Relations / Support
No
None
Commercial / Advertising
No
Prohibited

*Unless separately authorized under governance rules.

Methodology version history

Every active and historic rating is bound to the methodology version used to assess it.

Version
Effective date
Material change summary
v2.3
Aug 12, 2026
Clarified domain-context evidence for specialist conservation and veterinary reporting.
v2.2
Feb 3, 2026
Added explicit fairness guidance for local, nonprofit, and multilingual publishers.
v2.1
Jan 4, 2025
Introduced Tier 1 / Tier 2 Source Verified public labels.

Frequently asked questions

How does Zoiko Social rate news sources?

Each publisher is reviewed against our published source standards — including accuracy record, transparency about ownership and funding, how clearly it separates news from opinion, and how it handles corrections. The result is a rating label shown on every story from that source.

Does a high source rating mean every article is true?

No. A rating describes the publisher's overall standards and track record, not every claim in every story. Even well-rated sources can make mistakes, so read critically and report anything that looks wrong.

What do Tier 1 and Tier 2 Source Verified mean?

Tier 1 sources meet our highest standards for accuracy, transparency, and corrections. Tier 2 sources meet our core standards but have a shorter track record or less complete transparency. Both are verified; Tier 1 simply meets more of the criteria.

Can a publisher pay for a better rating?

No. Ratings cannot be bought, and advertising or partnership arrangements have no effect on a publisher's rating. Sponsored content is always labelled separately.

How can a publisher request a review?

Publishers can request a review by contacting our editorial team with evidence of changes to their standards, such as a new corrections policy or ownership disclosure. Reviews are assessed against the same published criteria as every other source.

What happens if a rating changes?

The new rating applies to that publisher's stories from the date of the change, and the change is recorded with a reason. Stories already published keep a note of the rating they had at the time.

Trust is something you can inspect, not
just take our word for.

Read verified-source animal news, or flag something that doesn't lookright — neither is ever gated behind sign-in or premium.