How moderation works

Moderation is a human process supported by technology. We combine AI detection, expert judgment, appeals, and continuous improvement to keep Zoiko safe and fair.

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Our moderation teams

Regional icon

Regional

On-ground in major regions. Understanding local context.

Trust & Safety icon

Trust & Safety

Addresses critical safety. Coordinates with law enforcement.

Appeals icon

Appeals

Provides fresh, unbiased review of enforcement decisions.

Analytics icon

Analytics

Tracks trends and effectiveness. Identifies gaps.

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Policy

Develops and interprets standards. Ensures global consistency.

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AI/ML

Builds detection systems. Identifies patterns at scale.

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Moderators

600+ trained specialists reviewing nuanced cases with care.

The moderation process

1. Report & Detection

Content is flagged by users or detected by our automated systems. We receive 2.3 million reports monthly.

1. Report & Detection
2. Initial Triage

2. Initial Triage

Our systems categorize reports by likely violation type and priority. Critical issues are escalated immediately.

3. Automated Review

AI analyzes content against policies. For obvious violations, it recommends immediate action. For nuanced cases, it escalates to humans.

3. Automated Review
4. Human Review

4. Human Review

Trained moderators review context, cultural factors, and account history. This is where nuance and judgment matter most.

5. Enforcement

We apply appropriate action: warning, content removal, account restriction, or ban. Decisions are consistent and documented.

5. Enforcement
6. Notification

6. Notification

Users are notified with clear reasoning. 95% of decisions are appealable, giving people a path to challenge us.

Principles that guide us

Context matters

We consider relationships, culture, sarcasm, and recent events. One phrase doesn't tell the full story.

Humans lead

AI assists but never decides alone. Every important decision involves human judgment and care.

Consistency

Similar violations get similar actions. We audit ourselves regularly for bias and fairness.

Transparency

Users know why we act. We publish quarterly reports and explain our decisions clearly.

Appeals work

2% of appeals overturn decisions. We take that feedback and improve our policies.

We evolve

Language, culture, and harm change. We continuously update policies and detection.

Challenges we face

⚡ Scale & speed

With 2.3M reports monthly, we must be fast. But speed without accuracy causes harm to innocent users.

🌍 Cultural diversity

What's normal in one country offends in another. Context from local teams is essential and irreplaceable.

🤖 AI limitations

AI struggles with sarcasm, metaphor, and niche communities. Human judgment fills the gap, but doesn't scale.

🎨 Gray areas

Many cases don't fit neatly into yes or no. We make judgment calls that some users will disagree with.

Help us build better safety

Your feedback—reports, appeals, and ideas—makes our moderation better. We listen, learn, and improve.